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Merch Guide is out. Here’s who gets it right

Sociology of Business / 05 October 2026 / 8h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

25/20

Brand Signal

3/15

Depth

1/15

5-Axis Cultural Radar

The top 30 brands ranked by the cultural capital their merch creates