Mercedes-Maybach and LeBron James Unveil Custom S 680 at Pebble Beach
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Summary Mercedes-Maybach and LeBron James have introduced two custom Mercedes-Maybach S 680 saloons crafted via the MANUFAKTUR Made to Measure program Unveiled at Pebble Beach one vehicle joins James' personal collection while its twin will be auctioned later this year for his foundationCustom design elements include a light ivory exterior blue Nappa leather interior LeBron's crown logo replacing
