Mercedes Championship Battle Already More Evil Than Last Year’s
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
In 2025, McLaren came in fully prepared for its drivers to lead the championship battle. For McLaren, this meant doing the equivalent of writing up a 100-page legal document to try to settle the championship with as little actual conflict as possible. The year's paltry tension and intrigue were achieved by performing elementary arithmetic on points totals and McLaren making some of the worst gaffe
