Men’s Grooming Is Having an Olfactory Awakening
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
It seems like men’s body wash and deodorant used to come in one of three fragrances: Sport, Ice or Mountain Air. They weren’t exactly inspiring, worlds apart from the exemplary colognes that serious obsessives choose to wear. But over the past several years, those lines have blurred to the point where I now find myself […] The post Men’s Grooming Is Having an Olfactory Awakening appeared first on
