Memo: The Two Most Important Men in DTC Beef
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Americans do not eat more beef than they used to. The average person ate about 60 pounds of it last year, roughly the same as in 1950 and nearly a third less than at the peak in the late 1970s. Chicken passed beef for good in 2010, and the country now eats close to 100… Continue reading →
