Melvin Benn says Pepsi originally approved and “signed off” on Kanye West headlining Wireless before pulling out as sponsor
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The Festival Republic boss also said not consulting the Jewish community over the now-cancelled event “may prove to be a mistake” The post Melvin Benn says Pepsi originally approved and “signed off” on Kanye West headlining Wireless before pulling out as sponsor appeared first on NME .
