Melt Sticks Its Tongue Out at the Ice Cream Aisle
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Ice cream packaging has a type these days, either pastel and minimal or loud and mascot heavy. Egor Aleksandrov's design for MELT skips the choice entirely and hands you a giant red tongue shaped scoop sitting right on top of the lid, turning the most mundane part of eating ice cream into the best part. The post Melt Sticks Its Tongue Out at the Ice Cream Aisle appeared first on DIELINE .
