Melanoma Focus trains barbers to spot the skin cancers their customers can’t see
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Melanoma Focus has created a free handbook for UK barbers that teaches them to recognise early signs of skin cancer on the scalp and neck, areas that most people can never easily examine themselves. The campaign, called The Life Saving Haircut, was developed pro bono by independent creative directors Michele Bona, Chiara Biondi and Michael […]

