Meet the company making Erling Haaland’s hair ties
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
This week, Glossy checked in on the hair-tie brand keeping Erling Haaland’s signature blonde locks in place while the Norwegian striker lights up the World Cup. Additionally, L Catterton takes a minority stake in the hair-care brand Rōz, and Amouage lands on the West Coast.


