Meet Loki, the musical maestro behind Gucci’s new era of sound
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
2/15
5-Axis Cultural Radar
After a decade soundtracking Demna’s dystopian Balenciaga shows, the artist formerly known as BFRND is reintroducing himself with a new gig at Gucci
