Media Buying Briefing: Back-to-school brand spending on TikTok rises
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
2/15
5-Axis Cultural Radar
Advertisers increased investment on TikTok, YouTube and search during summer months – but the back-to-school period is becoming a longer and more general sales period.
