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Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

Digiday 26 February 2026 19h ago
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
60
Relevance
10/25
Freshness
23/25
Authority
16/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.
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