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Media Briefing: Publishers debate the value of AI licensing and GEO

Digiday 02 April 2026 3h ago
Media Briefing: Publishers debate the value of AI licensing and GEO
58
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
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