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Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Digiday 04 June 2026 5h ago
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.
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