McLaren Teams Up with Central Saint Martins in One-Of-A-Kind Fashion Collaboration
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
McLaren Mastercard Formula 1 Team is delving deeper into the world of fashion through a new collaboration with Central Saint Martins, University of the Arts London. The creative project, which kicked off earlier this year, saw the team task a cohort of MA Fashion students to reinterpret its 63-year heritage in a collection of runway looks. By turning the spotlight to the next generation of designe
