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McLaren Racing and PUMA Take Notes From James Hunt’s Rebellious Wardrobe for New Collection

Hypebeast 19 October 2026 14h ago
McLaren Racing and PUMA Take Notes From James Hunt’s Rebellious Wardrobe for New Collection
82
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
5/15
Relevance Freshness Authority Brand Depth
For their latest collaboration, McLaren Racing and PUMA revisit racing’s golden era to craft a new collection honoring James Hunt. One of the most pioneering drivers at the time, Hunt’s legacy extends beyond the track with a rebellious personal style that still stands out today. The James Hunt collection was previewed last month at McLaren’s Designed to Race: Front Row runway show ahead of London
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