McLaren hires Ford’s Kemal Curic as chief design officer
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
Joining from American automaker Ford, the appointee brings more than two decades of experience to the luxury marque amid a broader product and brand evolution.
