McDonald’s used an office photocopier to shoot their latest campaign
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
McDonald’s France has found an unexpectedly low-tech way to shoot their latest campaign – on an office photocopier. Created by TBWA\Paris and directed by Elias Levy, the Office Delivery campaign placed McDonald’s products directly onto a scanner’s glass, scanned them, and sent the resulting images straight to the inboxes of more than 235,000 workers. The […]
