McDonald’s US CMO on the chain’s next marketing moves
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and the growing role of creators.
