McDonald’s turns everyday shortcuts into an outdoor campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
McDonald’s Netherlands has launched a print and outdoor campaign with TBWA\NEBOKO and OMD Netherlands that maps the unofficial shortcuts people already take on their way to its restaurants. The idea d
