McDonald’s tests putting ads on menu screens while customers wait for food
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
10/20
Brand Signal
1/15
Depth
5/15
5-Axis Cultural Radar
McDonald’s is reportedly testing advertisements for other brands on digital menu boards at some of its US restaurants, potentially opening up a new source of revenue for the fast-food giant.
