McDonald’s takes over butcher with three-ingredient message
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
McDonald’s took over a Shoreditch butcher shop last week to show exactly what goes into its British and Irish beef patties and introduce the people behind its supply chain. The Counter, an experiential marketing activation, allowed visitors could meet farmers and suppliers see how patties are produced and, in bookable masterclasses, press their own. The […]
