McDonald’s lets fans pick the targets for biggest menu heist yet
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
McDonald’s and Leo UK are bringing back World Menu Heist, using fan demand to steal nine menu items from eight countries and bring them to the UK and Ireland. The haul includes Germany’s Big Rösti, Canada’s Maple & Cheddar Chicken and China’s Szechuan Sauce. Leo UK used social listening to identify the international products people […]
