McDonald’s head of technology on why Ready on Arrival is a customer experience story
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
McDonald’s is nominated for Digital Initiative of the Year at this year’s RG Excellence Awards. The fast food giant’s head of technology deployment and testing Courtney Barnett explains how its Ready on Arrival offering is cutting wait times; easing pressure on restaurants; and turning app data into a better customer experience. Quick-serve restaurants and food-to-good...