McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.
