McDonald's creates Damien Hirst-informed ball pit for Milan design week debut
Culture Index
Score Breakdown
Relevance
19/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Fast-food brand McDonald's has made its Milan design week debut with an installation focused on a giant swimming-pool-like ball pit. Named Pool: Unlock happy memories, the installation overseen by curator Nicolas Ballario was created to mark 40 years since the fast-food brand opened its first restaurant in Italy. Set in a large industrial building as The post McDonald's creates Damien Hirst-inform
