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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

Wired 12 August 2026 Yesterday
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
56
Relevance
9/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
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