McDonald’s Adds Some Central Valley Flavor With Cecelia Perez-Designed ‘McMamalona’ Cups
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
A McDonald’s campaign in California’s Central Valley taps into the Golden State's love for the lowrider scene. Working with designer Cecelia Perez and muralist Carlos Lopez, the brand added some of that local culture to a Stockton McDonald’s location with the “McMamalona” mural. The post McDonald’s Adds Some Central Valley Flavor With Cecelia Perez-Designed ‘McMamalona’ Cups appeared first on DIEL
