Max Verstappen vs. 100 Normies in Go-Karts
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
This is fun: Red Bull took over one of the karting tracks at Silverstone (home of the British Grand Prix), put 100 regular folks in karts, positioned four-time F1 champ Max Verstappen at the back of the pack, and gave him 75 minutes (or 30 laps) to pass everyone. Spoiler alert: he only needed 35 minutes . (And yes, his kart was the same speed as everyone else’s…you can see it in the straights late
