Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.
