Matt Hui's SS27 “Live to the Fullest” Collection Reimagines the Uniforms of Childhood
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary Matt Hui's SS27 “Live to the Fullest” collection explores childhood nostalgia, freedom and self-discovery.School uniforms, scout attire and workwear inspire reconstructed tailoring, delicate knitwear and floral embellishments.A dreamlike campaign explores identity through playful contrasts between reality and illusion. What if growing up didn't mean leaving behind the freedom and fearlessn
