Matiere Premiere’s New Scent is a Brutalist Take on an Ancient Classic
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
As Parisian fragrance house Matiere Premiere launches its new fragrance, we speak to co-founder, nose and seventh-generation perfumer Aurélien Guichard about the scent and his multi-sensory approach to perfumery
