Matalan steps up transformation with senior creative hire
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Matalan has appointed Adele Pickering as its new Head of Creative Brand, where she will oversee creative brand execution across stores, digital, social and marketing.
