Matalan app drives 28% order growth as brand accelerates digital investment
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Matalan has reported "strong" early results from its new app, with orders increasing by 28% year-on-year in September as the fashion and homeware business continues to invest in digital growth.
