Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again.
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
10/15
5-Axis Cultural Radar
Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty Podcast, van Praag sits down with host Lexy Lebsack to discuss Milani’s growth engine, including the tactics and retail partnerships she’s betting on to reach $500 million in annual sales in the next
