Marmite bets on England going all the way with ‘WeMite’ rebrand
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Marmite is changing its name to ‘WeMite’ this summer, releasing limited-edition jars designed to help travelling England fans feel more at home in the US during the FIFA World Cup. With tens of thousands of supporters set for weeks of late kick-offs and long-haul travel, and Marmite notoriously hard to find stateside, the brand has […]
