Marks & Spencer unveils revamped Sparks loyalty programme
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Marks & Spencer has launched a redesigned Sparks loyalty programme, marking a strategic step as the business continues to reshape for growth through digital and data-led improvements.
