Marks & Spencer taps Aries to revive historic St Michael label
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The limited-edition collection combines archive crests, Spencer Bear and Penny Bazaar imagery with contemporary tailoring, sportswear and accessories, priced from £10 to £120.
