← Back to feed Brand & Business

Marketers shift growing shares of search spending to GEO

Digiday 25 March 2026 3h ago
Marketers shift growing shares of search spending to GEO
58
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
Read Full Article → Digiday ↗