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Marketers need to pay attention to the Gen Z gender gap

Marketing Week 24 February 2026 2d ago
Marketers need to pay attention to the Gen Z gender gap
55
Relevance
21/25
Freshness
14/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
There's a tendency to view Gen Z as a progressive collective - but the rapidly diverging social paths of young men and women needs to be looked at. Source
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