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Marketers have luxury all wrong—it was never about the price tag

Ad Age 13 July 2026 13h ago
Marketers have luxury all wrong—it was never about the price tag
55
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
1/15
Relevance Freshness Authority Brand Depth
Luxury brands lose their edge when they chase endless content and fleeting relevance.
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