Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Mark Wahlberg, who once sank money into a gym chain that got kicked off the NYSE, is now building his own, and he promises you’ll get a cold plunge, a blood panel and a protein muffin without needing a trust fund.


