Mark Hamill on LEGO ‘Star Wars’ and the Future of Play
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
Mark Hamill will forever be synonymous with the Jedi, having brought Luke Skywalker to life across generations of Star Wars. Now, he’s stepping into a new role, this time with LEGO as the brand’s newly appointed Junior Executive Director of Information (J.E.D.I.).The title arrives as LEGO rolls out its SMART Play initiative, a new platform centered around interactive building through its sensor-dr
