Marina Willer crafts letters with light and projection for BFI London Film Festival’s new identity and campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
10/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
In an age of streaming domination and scattergun viewing habits, how do you pay homage to the slow craft of cinema? The Pentagram partner’s analogue identity for London’s biggest film festival lights the way.
