Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi
Culture Index
Score Breakdown
Relevance
25/25
Freshness
21/25
Authority
22/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.
