Marc Newson and his team discuss the challenges and innovations of the Ferrari Luce
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
It will take a while for the dust to settle around the launch of the Ferrari Luce. Let's double down on the reasons this is such a refreshingly radical car that sets Ferrari on a new and positive course
