Maple Leafs hire former Senators rival Daniel Alfredsson as associate coach
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Alfredsson captained Ottawa through the peak years of the Battle of Ontario against Mats Sundin, Toronto's new senior executive adviser.
