M&S drops Sparks Delivery Pass in latest loyalty reset
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Marks & Spencer has scrapped its Sparks Delivery Pass for new customers and will not allow existing members to renew once their current subscription expires, marking a notable shift in how the retailer is using loyalty to support its online business. The £25-a-year trial service offered unlimited next-day and nominated-day delivery on eligible clothing, beauty...
