M&M’s candy mascots hop genres in ads tapping into film, TV tropes
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand launched last year.
