MAMMUT and BEAMS Revive the Expedition-Proven “Serac Extreme Jacket” for a Limited Run
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary BEAMS is reissuing MAMMUT’s Serac Extreme Jacket as a limited special edition built closely on the original designThe updated shell uses GORE-TEX and pairs a large MAMMUT logo on one sleeve with BEAMS embroidery on the otherA sweatshirt and cap arrive alongside the jacket to complete the release MAMMUT and BEAMS are reviving the Swiss outdoor brand’s Serac Extreme Jacket through the “SERAC
